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12月4日-10日，由瑞典驻上海总领事馆发起的瑞典生活方式品牌快闪店——瑞典生活馆亮相上海香港广场，呈现来自10家瑞典公司的20余个品牌的商品。
在由瑞典公司Seventy Agency 进行设计搭建的空间内，展示了从家居设计到母婴产品等涵盖多种类型的产品。大多数在店内展示的产品可通过天猫平台下单购买。快闪店为中国消费者提供了“线下体验，线上购买”的机会。
Sweden has diplomatic relations with almost all States in the world. It has embassies and consulates in around half of these. Sweden's foreign representation consists of approximately 100 missions abroad and 350 honorary consulates.