From December 4 to December 10, a Swedish lifestyle pop-up store is open to public at Hong Kong Plaza shopping center in Shanghai. The store, launched by the Consulate General, has gathered more than 20 brands from 10 Swedish companies.
The store designed and constructed by Swedish company Seventy Agency showcases a wide range of brands, household products, maternal and child products, ect. Most of the products in display are available on Tmall for online purchase. The store provides a great opportunity for Chinese consumers to try out things before they place an order online.
Following are the participating companies for the pop-up store: BabyBjörn, Bluewater, Fillidutt, Foreo, Kosta boda, Oatly, OLW, Orrefors, Scandic Foods Asia, SELAHATIN, Semper, Tangent GC.
