Between 16 December and 1 January at Jing’an Kerry Centre, the Consulate General of Sweden in Shanghai gathers 21 Swedish brands in a popup-store designed by IKEA to look like a Swedish home. The brands taking part in the popup-store cover a wide range of household and consumer products, all available on the Chinese market and all in some way representative of a Swedish lifestyle.
Kosta Boda, Orrefors, Klippan and IKEA create a beautiful home and dining experience. For a healthy and clean household, there are air and water purifier brands Blueair and Bluewater, organic cleaning products from Tangent GC and Pure Effect, Electrolux vacuum cleaner and Husqvarna lawn mower. Jordan and Selahatin represent oral hygiene and Barnängen makes possible a Swedish bath. For an active and practical outdoor lifestyle there’s the backpack Fjällräven with the classical style “Kånken”. Products promoting an active lifestyle for babies are represented in the brands BabyBjörn, Libero and Herobility. Suitable for but not limited to children are Semper and Brago within the food category. The popup-store also houses OLW providing the Swedish fredagsmys (“Friday cozy time”). STIGA brings interactivity to the space with classic hockey and soccer games.
The pop-up store will serve a daily Swedish “fika” and is open for public during Kerry Centre’s opening hours. Welcome to feel and try the products in the popup-store, challenge your friends to a STIGA duel, have some fika with us or simply take a rest on the sofa. Make yourself at home!
