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On May 11, Swedish watch brand Daniel Wellington launched an exhibition "My Classic Night Out" at HKRI Taikoo Hui in Shanghai. Consul General Lisette Lindahl gave an opening speech.
Daniel Wellington (DW), founded in 2011, is one of the fastest growing European companies. It has managed to attract young people all over the world with its Swedish style minimalistic design. In China alone, the brand has so far opened 100 offline stores.
The launch event highlighted DW's new collection Classic Roselyn & Bayswater. Besides the Consul General, a big number of lifestyle bloggers from Asia attended the event.
Sweden has diplomatic relations with almost all States in the world. It has embassies and consulates in around half of these. Sweden's foreign representation consists of approximately 100 missions abroad and 350 honorary consulates.